TERMS OF SERVICE

Last updated: September 8, 2026

These Terms of Service (“Terms”) govern your access to and use of murror.com (the “Site”) and your purchase, possession, installation, or use of products and services offered by Murror LLC (“MÜRROR,” “we,” “us,” or “our”).

By accessing the Site, placing an order, or otherwise using our services, you agree to these Terms together with our Privacy Policy, Refund & Return Policy, and any other policies expressly incorporated by reference.

If you do not agree to these Terms, please do not use the Site or purchase our products.

1. Online Store

Our online store is hosted by Shopify, which provides the ecommerce platform through which we offer our products and services.

You must be legally capable of entering into a binding agreement in your jurisdiction to place an order.

You may not use the Site or our products for unlawful, fraudulent, abusive, infringing, or unauthorized purposes.

We reserve the right to refuse service, restrict access, or cancel an order where reasonably necessary to protect our business, customers, intellectual property, payment systems, or legal rights.

2. Products

MÜRROR is an interactive design product combining physical components, electronics, and smile-detection technology.

We make reasonable efforts to describe and display our products accurately. However:

• colors, finishes, materials, and textures may appear differently depending on screens, photography, lighting, and environment;
• handmade, natural, custom, or small-batch components may include minor variations;
• dimensions and specifications may be subject to reasonable manufacturing tolerances;
• product components, packaging, finishes, or specifications may be modified where reasonably necessary without materially changing the product’s intended function.

Reasonable variations of this kind do not constitute defects.

Product availability is not guaranteed. We may limit quantities, modify products, or discontinue products at any time.

3. Intended Use and Installation

Unless otherwise stated, MÜRROR is intended for indoor use.

Customers are responsible for ensuring that:

• the wall or mounting surface is suitable for installation;
• installation is performed safely and correctly;
• appropriate mounting hardware is used for the relevant wall type;
• electrical and power requirements are followed;
• the product is not exposed to conditions outside its intended use.

Murror LLC is not responsible for damage caused by improper installation, unsuitable mounting surfaces, misuse, negligence, unauthorized modification, or failure to follow product instructions, except where liability cannot legally be excluded.

4. Power and Electrical Use

MÜRROR must be operated using a compatible power source that meets the product’s stated electrical requirements.

Use of an incompatible, damaged, modified, or incorrect power source may damage the product and may affect warranty coverage.

Where supported, MÜRROR may also be operated using a compatible portable power bank that provides the required output and connection.

Customers are responsible for ensuring that any third-party power source or accessory is suitable for use with the product.

5. Orders

All orders are subject to acceptance, payment verification, and availability.

We reserve the right to refuse, limit, or cancel an order where reasonably necessary, including in cases involving:

• pricing or listing errors;
• suspected fraud or unauthorized transactions;
• inventory limitations;
• shipping restrictions;
• suspected unauthorized resale or distribution;
• legal or regulatory requirements.

If we cancel an order after payment has been received, we will refund the amount paid for the canceled portion of the order.

You are responsible for providing complete and accurate billing, shipping, contact, and payment information.

6. Pricing, Taxes, and Duties

Prices are displayed in the currency indicated on the Site and may change without notice.

The applicable purchase price is generally the price displayed when the order is submitted, subject to correction of obvious errors.

Depending on the destination, taxes, customs duties, import charges, brokerage fees, or other governmental or third-party charges may apply.

Unless expressly stated otherwise, such destination-specific charges are the responsibility of the customer.

7. Shipping and Delivery

Delivery estimates are provided in good faith but are not guaranteed.

Shipping may be delayed by circumstances outside our reasonable control, including customs processing, carrier delays, weather, transportation disruptions, governmental actions, strikes, or supply-chain interruptions.

Murror LLC is not responsible for delays caused by circumstances outside its reasonable control.

Customers should inspect shipments promptly upon receipt and notify us of visible damage or incorrect products in accordance with our Refund & Return Policy.

8. Returns, Refunds, and Warranty

Returns, refunds, exchanges, damaged-product claims, and warranty requests are governed by our Refund & Return Policy.

MÜRROR products are covered only by warranties expressly stated in that policy or warranties that cannot legally be excluded.

Custom, bespoke, modified, commissioned, or personalized products may be final sale as described in the Refund & Return Policy.

Nothing in these Terms limits mandatory consumer rights that cannot legally be waived.

9. Custom and Commissioned Work

Custom or commissioned MÜRROR projects may involve separate specifications, estimates, approvals, deposits, production timelines, installation requirements, licensing terms, or project agreements.

Where a separate written agreement exists, that agreement controls to the extent of any conflict with these Terms.

Customers are responsible for reviewing and approving project-specific specifications before production.

Approved variations in dimensions, materials, finishes, colors, installation details, or other agreed characteristics do not constitute defects unless the delivered product materially differs from the approved specifications.

10. Intellectual Property Ownership

All intellectual property rights relating to MÜRROR are and shall remain the property of Murror LLC and/or the applicable rights holders.

These rights include, without limitation:

• the MÜRROR name and branding;
• trademarks and trade dress;
• product design;
• patented or patent-protected technology;
• industrial design elements;
• interaction concepts;
• software and firmware;
• drawings and technical documentation;
• photographs and videos;
• graphics and written content;
• packaging;
• website content;
• creative and technical materials associated with MÜRROR.

The purchase of a MÜRROR product transfers ownership only of the individual physical unit purchased.

Purchase does not transfer or grant any copyright, patent, trademark, design, software, publicity, licensing, reproduction, advertising, promotional, or other intellectual-property rights.

All rights not expressly granted are reserved.

SECTION 11 — Permitted Organic, Editorial, and Everyday Sharing

A lawful purchaser or user of a MÜRROR product may photograph, film, display, and share the purchased product in ordinary personal, professional, editorial, or organic social-media content.

This includes, for example, a hotel, clinic, studio, workplace, retailer, designer, architect, creator, influencer, or individual sharing MÜRROR in their own space, documenting their experience with the product, or mentioning it organically on social media.

Such use is permitted provided that it:

• depicts a lawfully acquired MÜRROR product;
• does not materially alter, imitate, reproduce, or misrepresent the product;
• does not falsely imply sponsorship, endorsement, partnership, collaboration, or affiliation with Murror LLC or Berk Ilhan;
• is not created, commissioned, funded, directed, supplied, or distributed as part of a third-party advertising, marketing, sponsorship, influencer, branded-content, promotional, product-placement, launch, activation, film, or campaign initiative;
• does not use MÜRROR as a principal creative or promotional asset for another product, service, company, or campaign.

We welcome organic sharing of MÜRROR and encourage users to tag @thesmilemirror and @berkilhan on social media.

Incidental or editorial inclusion of MÜRROR in photographs, videos, reviews, press coverage, interior features, or documentation of a space does not require separate permission, provided that the use otherwise complies with these Terms.

SECTION 12 — Commercial Campaigns, Branded Content, Film, and Promotional Use

Purchase of a MÜRROR product does not include advertising, media, endorsement, product-placement, influencer, branded-content, campaign, film, activation, or promotional usage rights.

Any use of MÜRROR as part of a third-party commercial campaign or promotional initiative requires prior written authorization from Murror LLC.

For purposes of these Terms, Commercial Campaign Use includes any use in which MÜRROR is selected, featured, staged, scripted, directed, commissioned, funded, supplied, compensated, or otherwise incorporated as part of:

• an advertising campaign;
• a paid or sponsored influencer brief;
• branded content;
• commercial photography or film;
• product placement;
• a product launch;
• guerrilla marketing;
• a brand activation;
• retail or experiential marketing;
• a sponsorship;
• a promotional event or installation;
• a corporate communications campaign;
• a film, video, or content project created primarily to promote a third-party brand, product, or service.

For clarity:

• A hotel posting an organic photograph of MÜRROR installed in its lobby is generally permitted.
• A doctor or clinic sharing MÜRROR organically with patients or followers is generally permitted.
• An influencer independently sharing a personally purchased MÜRROR without a third-party commercial brief is generally permitted.
• A brand commissioning an influencer to feature MÜRROR in sponsored content is Commercial Campaign Use.
• A company using MÜRROR as a creative device, prop, visual centerpiece, or storytelling element in an advertising campaign is Commercial Campaign Use.
• A brand incorporating MÜRROR into a launch, activation, branded film, guerrilla-marketing initiative, or product-placement campaign is Commercial Campaign Use.

Commercial Campaign Use is not prohibited, but it is treated as a separate collaboration and licensing arrangement.

Such projects may be subject to a separate written agreement addressing:

• creative development;
• scope of use;
• media;
• territory;
• duration;
• exclusivity;
• approvals;
• attribution;
• modification rights;
• product supply;
• licensing fees;
• production fees;
• collaboration fees;
• other project-specific terms.

MÜRROR welcomes thoughtful collaborations with brands, institutions, artists, creators, and cultural partners whose values and projects align with the spirit of the work, including joy, human connection, play, and positive social impact.

Requests for campaign, film, branded-content, product-placement, activation, licensing, or other commercial collaborations should be sent to hello@murror.com.

SECTION 13 — No Implied Endorsement or License

Nothing arising from the purchase, possession, installation, display, tagging, social sharing, or ordinary use of a MÜRROR product creates or implies:

• an endorsement by Murror LLC or Berk Ilhan;
• sponsorship;
• partnership;
• agency;
• affiliation;
• permission to use MÜRROR branding in advertising;
• permission to use Berk Ilhan’s name, image, biography, identity, or reputation in advertising;
• a commercial license to MÜRROR intellectual property;
• campaign, media, influencer, product-placement, or branded-content usage rights.

Any permission not expressly granted in writing by Murror LLC is withheld.

14. Prohibited Intellectual Property Uses

Except as permitted by applicable law or expressly authorized by Murror LLC in writing, you may not:

• reproduce, manufacture, copy, imitate, or commercially replicate MÜRROR;
• reverse engineer, disassemble, adapt, or modify the product for the purpose of copying or reproducing protected elements;
• create derivative commercial products based on MÜRROR;
• reproduce or commercially exploit MÜRROR’s appearance, interaction, technology, or design language;
• use MÜRROR trademarks, logos, product names, or branding in a manner likely to cause confusion;
• imply authorization, endorsement, affiliation, or partnership where none exists;
• remove, obscure, or alter proprietary notices, product identification, attribution, or intellectual-property markings;
• register confusingly similar trademarks, domain names, social-media identifiers, brands, designs, or commercial designations.

15. Enforcement of Intellectual Property Rights

Murror LLC reserves all rights and remedies available under applicable copyright, patent, trademark, unfair competition, contract, and other laws.

Unauthorized reproduction, manufacture, imitation, advertising use, commercial exploitation, modification, branding, or other infringement may result in enforcement action.

Available remedies may include, where permitted by law:

• cease-and-desist demands;
• removal or takedown requests;
• injunctive relief;
• damages;
• recovery of profits;
• attorneys’ fees and costs where recoverable;
• other remedies available under applicable law.

16. Feedback and User Submissions

If you voluntarily submit reviews, photographs, videos, feedback, comments, suggestions, or other content to us, you represent that you have the right to provide that material.

Unless otherwise agreed in writing, you grant Murror LLC a non-exclusive, worldwide, royalty-free license to reproduce, display, share, and use such material for our business, editorial, promotional, and marketing purposes.

We are not obligated to use or respond to any submission.

Nothing in this section permits us to falsely imply an endorsement or paid partnership where none exists.

17. Third-Party Services and Links

Our Site may use or link to third-party services, including Shopify, payment processors, shipping companies, social platforms, analytics services, or other websites.

We do not control third-party services and are not responsible for their availability, security, content, privacy practices, or actions.

Your use of third-party services may be governed by separate terms and privacy policies.

18. Site Availability and Accuracy

We make reasonable efforts to maintain the Site and keep information accurate.

However, we do not guarantee uninterrupted, error-free, or continuous availability.

We may correct typographical errors, pricing errors, inaccuracies, omissions, or product information when discovered.

If an error materially affects an order, we may contact you to confirm, modify, or cancel the affected order.

19. Disclaimer of Warranties

Except for warranties expressly stated in our Refund & Return Policy or warranties that cannot legally be excluded, the Site and related services are provided on an “as available” basis.

To the maximum extent permitted by applicable law, Murror LLC disclaims implied warranties or conditions that may otherwise apply, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

Nothing in this section limits mandatory consumer-protection rights.

20. Limitation of Liability

To the maximum extent permitted by applicable law, Murror LLC and its owners, officers, employees, contractors, affiliates, agents, and service providers will not be liable for indirect, incidental, special, punitive, exemplary, or consequential damages arising from or related to:

• use of or inability to use the Site;
• shipping delays or service interruptions;
• third-party services;
• misuse or improper installation of products;
• unauthorized modification;
• loss of profits, revenue, data, goodwill, or business opportunities.

Where liability cannot legally be excluded, liability will be limited to the maximum extent permitted by applicable law.

Nothing in these Terms excludes liability that cannot lawfully be excluded.

21. Indemnification

To the extent permitted by applicable law, you agree to indemnify and hold harmless Murror LLC and its affiliates, owners, officers, employees, contractors, and service providers from third-party claims, damages, liabilities, losses, costs, and reasonable legal fees arising from:

• your unlawful use of the Site;
• your breach of these Terms;
• your infringement of another party’s rights;
• your unauthorized commercial exploitation of MÜRROR intellectual property;
• your misuse, unauthorized modification, or improper installation of the product.

This obligation does not apply to the extent a claim results from Murror LLC’s own unlawful conduct or liability that cannot legally be excluded.

22. Privacy

Our collection and use of personal information is governed by our Privacy Policy.

23. Governing Law

These Terms and disputes arising from them will be governed by the laws of the State of Delaware, United States, without regard to conflict-of-law principles, except where mandatory consumer-protection laws in another jurisdiction apply.

To the extent permitted by applicable law, disputes not required to be brought elsewhere will be subject to the jurisdiction of the state and federal courts located in Delaware.

Nothing in this section deprives consumers of rights or remedies that cannot legally be waived under the laws applicable to them.

24. Severability

If any provision of these Terms is determined to be unlawful, invalid, or unenforceable, that provision will be enforced to the maximum extent permitted by law and the remaining provisions will remain in effect.

25. No Waiver

Our failure to enforce any provision of these Terms does not constitute a waiver of that provision or any other right.

26. Entire Agreement

These Terms, together with our Privacy Policy, Refund & Return Policy, and other policies or written agreements expressly incorporated by reference, constitute the agreement between you and Murror LLC regarding use of the Site and purchases made through it.

Where a separate written agreement governs a custom, licensed, commissioned, collaboration, advertising, or commercial-use project, that agreement controls in the event of a conflict.

27. Changes to These Terms

We may update these Terms from time to time to reflect changes in our products, business practices, services, or legal requirements.

The current version will be posted on this page with an updated “Last updated” date.

Changes apply prospectively except where otherwise permitted or required by law.

28. Contact

Questions regarding these Terms, intellectual property, licensing, commercial use, or advertising permissions may be sent to:

Murror LLC
651 N Broad St, Suite 206
Middletown, DE 19709
United States

hello@murror.com